Minnesota - Sibley County Auditor-Treasurers Office
Program Title
Sibley County Elections Education Campaign
Program Summary
After the 2020 election, the Sibley County Auditor-Treasurers Department found that its voters were confused and questioning the new processes that were implemented. These included e-poll books, new tabulators, new assistive voting devices, and for the first time, Sibley County had mail ballot precincts. By putting information out to voters, the Sibley County Auditor-Treasurer's Office instituted an educational campaign that included social media, online voter information guides, direct mail, and in-person education. The social media posts included an informative Facebook post with an eye-catching graphic nearly every day during the 46-day absentee voting period, on Election Day as well as post-election. The online voter information guide was created to assist first-time voters in navigating through the process. The direct mail consisted of postcards sent with each mail ballot, providing information to voters on how they can ensure their vote is counted. Finally, for the in-person education component, the office was an active part of the local county fair and offered presentations at the Senior Expo and a local school.