Minnesota - Office of the Minnesota Secretary of State
Program Title
Minnesota Elections: Locally Crafted
Program Summary
The Minnesota Secretary of State launched Trusted Elections, Locally Crafted, a digital campaign during the 2025 municipal election year to strengthen confidence in elections across the Twin Cities metro. Funded by a DHS Urban Area Security Initiative grant, the effort highlighted that elections are administered at the local level. The campaign paired this message with a cross-stitch visual theme representing care, tradition, and attention to detail. Designs were created as real cross-stitch patterns, photographed, and used across social media, digital ads, and displays. Creative was produced in-house, while grant funds also supported ad placement.