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2025 - Honorable Mention for Distinguished Voter Education and Communications Initiatives

Florida - Sarasota County Supervisor of Elections

Program Title
Clarity Meets Accessibility: A Unified Signage System for Voters
Program Summary
Sarasota County redesigned its voting location signage to improve clarity, consistency, and voter understanding. Previously developed in an ad hoc way, signs varied in style, repeated information, and used inconsistent English and Spanish messaging. A cross-functional team from communications, training, logistics, and operations reviewed the full inventory, removed outdated and duplicate materials, and ensured all required notices aligned with the state Polling Place Procedures Manual. The new system uses color blocks, icons, and simplified bilingual text to guide voters. This approach reduces confusion and cognitive load, improves accessibility for Spanish-speaking voters, and makes setup and compliance easier for poll workers.