Utah - Office of the Lieutenant Governor of Utah
Program Title
12 Days of Election Improvements Votemas Social Media Campaign
Program Summary
Welcome to the 12 Days of Election Improvements, also known as Votemasa fun and engaging way to educate voters about the positive changes election workers have made in Utah. This initiative, inspired by the states Elections Director, highlights the new technologies, procedures, and laws that have strengthened the integrity, security, and efficiency of Utahs elections. Throughout the 12-day social media campaign, staff shared daily posts on Facebook, Instagram, and X that featured fun graphics paired with short, engaging captions. To offer more context and in-depth explanations, the office also posted the graphics on their website, providing richer content where character limits on social media can sometimes fall short. This approach not only made the campaign more informative but also created an interactive opportunity for voters to learn more and become better connected to the election process.