Washington - Washington Office of the Secretary of State
Program Title
Mark the Ballot Public Education Campaign
Program Summary
Ahead of the 2024 elections, the Washington Secretary of States Office launched Mark the Ballot to build trust in the states electoral process. The campaign highlighted the security of Washingtons vote-by-mail system, addressed common concerns, and emphasized integrity through clear, audience-focused messaging. Localized media and culturally relevant visuals helped reinforce trust at the community level. A popular feature was Mark the Ballot, an animated character who made complex election topics engaging and entertaining. Content covered voter roll accuracy, ballot security, voting system certification, and more. Results included a 15% boost in security awareness, a 36% increase in trust in state government fairness, and a 12% rise in confidence in election officials.