Vermont - Vermont Secretary of States Office
Program Title
Election Security in Vermont - Video PSA
Program Summary
In the run-up to the 2024 November General Election, the Secretary of States Office sought to proactively promote trustworthy information about election security in Vermont through a coordinated public service announcement effort. The initiative involved clerks making a video PSA detailing how voters can trust that Vermonts elections are secure. The video takes viewers through the entire election process, from voter checklist maintenance to vote counting procedures. Staff visited clerks at their offices across the state to create a unified message that featured recognizable people and places, rather than simply focusing on Secretary Copeland Hanzas and the Capitol in Montpelier. The video was promoted through social media as well as Front Porch Forum, a community-based email listserv with coverage throughout the state.