South Carolina - South Carolina State Election Commission
Program Title
Prep for the Polls Voter Education Program
Program Summary
The Prep for the Polls voter education program is a comprehensive voter education initiative rolled out for the general elections in 2024 that aimed to get voters ready for voting season. The campaign featured branding, language, and videos, directing voters to visit the Commissions website before election day to ensure a smooth voting experience. The crux of the campaign was for voters to login on the offices website to check their sample ballot, polling place, and registration information, preempting any issues on election day. Utilizing partnerships, traditional marketing and digital marketing, South Carolina saw its largest voter turnout ever for the 2024 election season.
