Nebraska - Nebraska Secretary of State
Program Title
MY VOTE. MY ID. LETS BRING IT
Program Summary
On June 1, 2023, the Governor signed a law that established voter identification requirements for elections in Nebraska. Educating Nebraskans about the states new voter ID law was a priority. The Nebraska Secretary of States Office developed and directed the statewide campaign, engaging with media partners and community groups to educate citizens about the law. This included creating and updating a webpage dedicated to voter ID (voterID.nebraska.gov), distributing educational brochures in both English and Spanish, publishing news releases, collaborating with Nebraska journalists, participating in radio and TV talk show appearances, posting educational material on social media, and hosting 20 educational events across the state. In addition, the educational campaign included a robust media strategy with repeated messaging, broadcast for a period of nine weeks in advance of the primary and general elections. The campaign also worked directly with the 93 County Clerks and Elections Commissioners to provide training information for Nebraskas 8,000 poll workers.