2024 - Winner for Distinguished Voter Education and Communications Initiatives

The City of Monroe has been actively working to increase election communication and voter engagement for the past several years. While the Bureau of Elections had a robust plan to provide voter education and build trust during the 2024 election cycle, the office recognized that with Michigan's decentralized process, it would be critical for City of Monroe voters to hear from their City Clerk directly and as frequently as possible. The goal was to ensure, through consistent and cohesive messaging, that voters were informed of, and felt empowered to participate in, the election process, regardless of their preferred voting method or changes to election law. The media strategy was designed to meet voters needs, both in terms of their preferred communication method and their understanding of the election process. The consistent look and feel helped establish this series as a reliable, familiar source of information for voters that would also serve as a foundation for expanded communication in future election cycles.