New York - Board of Elections in the City of New York
Program Title
Battle of the Boroughs
Program Summary
The Battle of the Boroughs" campaign successfully increased voter turnout during the final weekend of early voting by offering limited-edition borough specific "I Voted" stickers. This initiative, aimed at capturing the unique spirit of New York City's five boroughs, led to a record-breaking 149,319 voters on the final day of early votingthe highest turnout for early voting in the city's history. This surge in early voting illustrates how small, creative initiatives can significantly enhance voter participation. Five circular stickers featured iconic images and landmarks for each New York borough. The Bronx sticker reads The Bronx Votes Early in white letters against a red background, with the Rainey Memorial Gates-a historic entrance at the Bronx Zoo-depicted in a dark blue stencil at the center. On the Staten Island sticker, Staten Island Votes Early is written in white lettering against a dark blue background, with the Staten Island Ferry illustrated in red, gray, and blue at the center. The Queens sticker shows Queens Votes Early in white letters against a red background, with the Unispherea spherical stainless-steel representation of the Earth commissioned for the 1964 New York Worlds Fairin the middle. The Brooklyn sticker reads Brooklyn Votes Early in white letters against a red background, featuring the Brooklyn Bridge illustrated in blue and gray at the center. Lastly, the Manhattan sticker has Manhattan Votes Early in white lettering against a dodger blue background, with a navy-blue image of the Empire State Building in the middle.