California - Los Angeles County Registrar-Recorder/County Clerk
Program Title
Empowering Voters, One Click at a Time: The Make a Plan to Vote Tool
Program Summary
The Make a Plan to Vote Tool (MAPTV) is an intuitive, user-friendly online resource designed to empower voters by creating a customized voting plan tailored to their preferences and needs. By answering a series of guided questions, users received a personalized plan outlining their preferred voting method, key deadlines, and relevant election information, ensuring they were fully prepared to cast their ballots. To maximize engagement, MAPTV was strategically promoted through digital outreach, media partnerships, and voter education initiatives. The tool saw more than 300,000 visitors, 525,000 total page views, and an impressive 34% completion rate, demonstrating its effectiveness in voter preparedness.