California - County of Santa Clara Registrar of Voters
Program Title
Media Day: Making it Easy for Media to Tell the Election Story
Program Summary
The County of Santa Clara Registrar of Voters hosts Media Day approximately 15 days before each election to help local media prepare for accurate coverage. Held at the main election office, the three-hour event offers a structured, behind-the-scenes look at election operations. It features a press conference with the registrar, election staff, and the sheriffs office covering ballot content, voting options, and security. Reporters explore a mock vote center with demonstrations of accessibility and language services, tour ballot processing operations, and conduct one-on-one interviews with subject matter experts and bilingual staff in up to eight languages. A take-home media kit supports reporting, helping ensure clear, consistent information reaches voters. This outreach has generated more than 100,000 web views per election.